A 501c3 organization on a mission to transform lives through the inherent power of giving 100% whole food, plant-based clinical, culinary and wellness equity solutions to disproportionately-impacted communities.
OUR MISSION
Uplifting BIPOC communities through evidence-based wellness and equity interventions, Power is Giving is on a mission to improve the lives of others through the inherent power of giving plant-based nutrition and wellness education to marginalized communities experiencing disproportionate chronic disease rates as well as systemic environmental and food justice inequities.
WHAT WE DO
We aid in the reduction of risk factors for our top chronic diseases through the introduction of evidence-based, clinical, fitness, culinary and nutrition education interventions. With a targeted focus on African-American and other Black, Indigenous, People of Color (BIPOC) communities, we provide the following programs: Community Roots, NEXT, EDD Summit/Talks and Get-Fit Tennis programs.
HOW POWER IS GIVING BEGAN
In 2011, Power is Giving co-founder, Nadia Hilton-Adams was selected as grand prize winner of tennis grand slam champion, Maria Sharapova's Use Your Instinct, a national essay contest sponsored by Tennis Channel and Head Racquet Sports. Nadia's prize included an opportunity to meet and hit with Maria in Greenville, SC as well as receive new tennis gear and appear on Tennis Channel in a one minute commercial. Overwhelmed with gratitude, Nadia felt compelled to do something very special for Maria.
Over the 6 months prior to Maria's arrival in Greenville, SC, Nadia identified and researched the programs associated with Maria's favorite charity, which was the United Nations Development Programme (UNDP).
With the permission of Head Racquet Sports and Maria's management team, who agreed to keep it all quiet, Nadia created letters, emails, flyers and a door to door grassroots campaign to surprise the tennis star with a donation to the UNDP in Maria's name.
Deeply moved by the collective spirit of generosity from neighbors and local businesses in Greenville, S.C.
Nadia's $6,000, donation was matched by Head Racquet Sports for a total gift of 12,000!
Every media person, fan and onlooker was moved to tears and Nadia was moved to action; fully believing in the inherent power of giving!
THE SPARK THAT LIT THE POWER IS GIVING FUSE...
Tennis Icon Maria Sharapova, in 2011, was one of the successful athletes in the world; worth millions of dollars. Among a field of thousands of entrants, Nadia was the lucky grand prize winner, winning lots of HEAD tennis gear and the opportunity to invite two friends to join her when Maria flew in to hit and spend time in Greenville, SC while tennis fans watched through the lens of Tennis Channel!
Our surprise $6,000 donation, which was matched by a surprise match of $6,000 from Head Racquet sports, was captured live on tennis channel, which ran the 60 second clip from 2011 to present (see video clip).
POWER IS GIVING NOW
From fundraisers for historically black collegiate tennis programs and collaborative community health and culinary activities to five BIPOC-centered, evidence-based clinical, culinary, equity and wellness education programs, Power is Giving has impacted the lives of more than 5,000 community youth, and has donated over $75,000 in actual and in-kind support to 6 domestic and international entities that promote community health, wellness and environmental equity.