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Cliff Morris, MD, FACC, DIPACLM

MISSION STATEMENT 

To provide evidence-driven, culturally resonant whole food, plant-based (WFPB) lifestyle education that empowers disproportionately impacted communities through optimal wellness programs and advocacy.

 

VISION STATEMENT 

Thriving and equitable communities where all families receive access to optimal health and the resources necessary to build lasting, intergenerational wellness.

CORE VALUES

We believe access to whole food, plant-based (WFPB) lifestyle education, resources and good nutrition are basic human rights. Guiding principles like evidence-based science, equity, education and cultural competency drive us as we work collaboratively alongside clinicians, chefs and subject matter experts to dismantle systemic optimal wellness barriers, such as nutrition redlining, that disproportionately impact underserved communities.

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CURRENT PROGRAMS

With a focus on the mitigation of chronic disease and systemic inequities, all of our program begin with the acronym "EDD," which means, Eat Drink & Disrupt.  Click on a program logo to learn more.

EDD Talks Lunch & Learn Program
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EDD Summit Program
Co-Founder Nadia Hilton Adams and grand slam champion Maria Sharapova
Maria Sharapova, Tennis Channel and Nadia Hilton Adams of Power is Giving Inc

HOW WE GOT STARTED

In 2011, 15-year-old USTA and high school all-region tennis player, Nadia Hilton-Adams won the grand prize in tennis star Maria Sharapova’s national essay contest, “Use Your Instinct,” sponsored by Tennis Channel & Head Racquet Sports. 

Nadia’s reward was a ½ day visit and hitting session in Greenville, SC with the grand slam champion. Inviting two friends to join her, Nadia also received new Head tennis gear and co-starred with Maria in a 60 second commercial that still airs on Tennis Channel’s YouTube platform today!

As a thank you surprise the tennis star, Nadia spent the 6 months leading up to Maria's arrival  identifying her favorite charity, the United Nations Development Programme (UNDP). With the help of a giving and supportive community, Nadia organized a fundraising campaign, which contributed  $12,000 to Maria's charity, UNDP.

 

The process and experience lit a fire in Nadia to continue giving back through her time and talent, where she led free monthly fitness and self-esteem intitiatives at 3 area community centers in underserved communities in Greenville and Spartanburg, SC. In 2016, mother, Dawn Hilton-Williams and Daughter Nadia formally established Power is Giving, Inc as a federally recognized charitable organization and have grown it's programs to best serve optimal community wellness!

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