MISSION STATEMENT
Providing access to 100% whole food, plant-based (WFPB) nutrition education through culturally resonant programs and advocacy that aid in the prevention, arrest and reversal of lifestyle-driven chronic disease while dismantling systemic barriers to optimal wellness equity.
VISION STATEMENT
Thriving, equitable communities where BIPOC families experience optimal health, enduring intergenerational wellness and equitable access to knowledge, resources and opportunities.
OUR CORE VALUES
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Optimal Nutrition Access-We champion affordable, whole food, plant-based (WFPB) nutrition as a fundamental human right, prioritizing communities facing the greatest barriers to wellness.
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Evidence-Based Impact - We leverage scientific research and cultural competency to deliver programs that effectively prevent, arrest, and reverse chronic diseases in underserved populations.
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Youth Wellness - We combat childhood obesity through culturally resonant WFPB sports, nutrition education, and mentorship to build lifelong healthy habits.
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Community Empowerment - We create sustainable health equity through collaborative partnerships, onsite education, and accessible WFPB lifestyle resources in disproportionately impacted communities.
OUR PROGRAMS
With a focus on the mitigation of chronic disease and systemic inequities, all of our program begin with the acronym "EDD," which means, Eat Drink & Disrupt. Click on a program logo below to learn more about that program.
HOW WE GOT STARTED
In 2011, 15-year-old Nadia Hilton-Adams won the grand prize in tennis star Maria Sharapova’s national essay contest, “Use Your Instinct,” sponsored by Tennis Channel and Head Racquet Sports.
Nadia’s reward was a 4 hour visit and hitting session in her hometown of Greenville, SC with grand slam tennis champion Maria Sharapova and Tennis Channel. Nadia also received new tennis gear, and co-starred with Maria in a commercial that still airs both online and on Tennis Channel today.
With a desire to thank Sharapova for the life-changing experience, Nadia spent 6 months identifying Maria’s primary charity, which was the United Nations Development Programme (UNDP) and organizing a grassroots fundraising campaign to surprise the tennis star upon her arrival.
Buoyed by a strong outpouring of generosity from neighbors and area businesses, Nadia’s small gesture of gratitude swelled to a $12,000 contribution.
This experience lit a fire in Nadia to continue “paying it forward," sparking mother and daughter to formally establish and grow the organization.