OUR WHY
More than 133 million Americans or more than 40% of the population, live with at least one lifestyle-driven chronic illness. Each year, over 2 million lives are lost to them, which is enough people to fill more than 30,000 football fields. These numbers represent lost potential, broken families and entire communities bearing the weight of largely preventable, arrestable and reversible suffering and a $4.1 trillion healthcare pandemic.
At the root of this crisis lies a system that excels at emergency and acute care, but routinely fails to address causation. Instead of asking why people are sick and exploring how to stop disease before it starts, the focus remains locked on symptom management, ignoring the upstream solutions that could change lives.
We believe that optimal wellness is a fundamental human right, not a privilege reserved for the few. Yet access to Whole Food, Plant-Based (WFPB) lifestyle education, nutrient-rich food, and culturally resonant wellness resources is far from equitable. Systemic inequities have created deep disparities in health outcomes, disproportionately harming historically underserved communities.
Power is Giving addresses these injustices by delivering evidence-based, culturally rooted 10% whole food, plant-based lifestyle education and resources that empower youth and adults to prevent, arrest, and even reverse lifestyle-driven chronic disease.
We partner with clinicians, chefs, athletes, and communities to dismantle barriers, restore intergenerational health, and ensure that wellness without barriers and equity without limits becomes a lived reality.
WHAT WE TRACK & WHY
We collect robust demographic and lifestyle data to demonstrate how our physician and expert-led programs build trust, increase optimal wellness literacy and inspire sustainable lifestyle change.
This helps us and our partners understand how culturally resonant, whole food, plant-based education helps to reduce risk factors for lifestyle-driven, chronic illness-related care and information gaps in communities that have historically been denied equitable resources and advocacy.
We don't sell data, share personally identifiable information or serve as a conduit for companies or services that don't align with our mission or core values.
RESEARCH
Looking ahead, we’re preparing for the first in a planned series of physician-led lifestyle impact studies launching in 2026.
Our initial 21-day study will include 50 participants who are either at risk for or currently living with a lifestyle-driven chronic illness. Each participant will receive whole food, plant-based meals, weekly group coaching and lab panels to track key health markers at the start, midpoint and end.
These studies represent progressive steps that will hope to reinforce what over 5,000 peer-reviewed studies have already proven, which is a whole food, plant-based lifestyle significantly improves human health.
By localizing those findings within real communities, we aim to strengthen the case for culturally resonant, evidence-based interventions that prioritize access, trust and sustainable change.
LEGACY
We’re not just focused on changing habits, we focus on shifting generational trajectories.
When communities are equipped to reclaim health, they pass down more than ancestral recipes and traditions, they pass down resilience, knowledge and hope.
This work plants seeds for a future where wellness is expected, not exceptional.
This is how we honor the past, stand in power today and ensure every generation moves forward with dignity, confidence and the freedom to thrive.